Fa   |   Ar   |   En
   Why Hire Disabled People? Corporate Inclusive Policies By Three Tech Giants  
نویسنده D’Avanzo Stefania
منبع International Journal Of Language Studies - 2022 - دوره : 16 - شماره : 4 - صفحه:137 -156
چکیده    The study aims to explore inclusion policies related to disabled people promoted by some companies from the technological field. in particular, the website sections devoted to disability of three tech giants, including apple, microsoft and google will be explored. methodology will be based on studies from multimodal analysis (jewitt et al., 2016; kress & van leeuwen, 1996, 2001; o’toole, 2011; wignell et al., 2018) and the use of metaphors in corporate branding (csaba & bengtsson, 2006; koller, 2009; morgan, 1986). specifically, the study will attempt to analyse corporate awareness related to disability and the promotion of inclusiveness while offering job opportunities to disabled people. outcomes of the study have revealed some different strategies enacted by the three companies under scrutiny to build up their own identity whenever their inclusion policies are promoted.
کلیدواژه Corporate Identity; Disability; Hiring; Inclusion; Social Semiotics
آدرس University Of Campania ‘L. Vanvitelli, Italy
پست الکترونیکی stefania.davanzo@unicampania.it

Copyright 2023
Islamic World Science Citation Center
All Rights Reserved